Want to write a business book? Bet you don’t know where to start! It will make you feel better to know that you are not the only one! You don’t need to let the blank page intimidate you. This post will help you get started.
For those of you who are writing a blog or a podcast; or speaking at conferences, there are chances that you already know who your readers are. Where writers of non-fiction are concerned, you will find that most of your audience comes after the book is written. However, it helps a lot to get a grasp of who your reader is before you start writing your book.
Prepare work in advance for ease
In all probability, you have amassed a lot of material for the book you have in mind. If you happen to be a speaker, you are sure to have handouts or a PowerPoint deck. Your drawers may be full of research and notes that you have collected over the years. Or you may have a lot of ideas that are yet to be put on paper.
What you need to do now is prepare your first draft. While writing the first draft may sound simple, trust me; it’s not. So you need to hang in there and not let it defeat you.
Once you have a basic draft, you can think about the various areas that need exploring. There are chances that at this point, you will want to let your hair down and put it all on paper; so to speak. However, you also need to pay attention to research and expand the pool of facts on your chosen topic.
To get more ideas, you can always read other books on the same subject. You will find that hunting for facts on the concerned topic can be a lot of fun.
Prepare an outline for your book
It is essential to work with an outline. Without that, you will just have a random matter that ultimately makes no sense. Once you have an outline, you will know exactly what information you want to write in each chapter. Trust me, writing your information in the wrong order is frustrating and you may just end up throwing in the towel.
Your expertise has to shine through
Whatever your ‘thing’ is, make sure you have the optimal information on the subject. The book will give you a chance to share whatever you can about your product and how it can help the reader. In-depth information will ensure reader satisfaction. Your product will sell better too.
Your writing voice
Long words and flowery redundant language are not going to work. You need a book that is packed with information about your product or your business. Try to speak directly to the reader through your book. Pretend you are talking to a client. How would you do that? Just pen that down.
Deciding what title you are going to use
While many writers prefer to have the title ready before they begin, you can decide later if you so wish. When you are writing a work of non-fiction, you have a decided advantage over fiction. This is because, in a non-fiction book, you can make use of keywords that are precise enough to be discovered quickly on search engines. Also, the title will tell the reader exactly what to expect in the book.
Time your writing sessions
It is so easy to procrastinate. However, when you allocate a specific time for writing every day, you will defiantly get something on the paper. Make sure you don’t start blogging or checking your messages while you are working. If there is too much disturbance in the house, you can go to the coffee shop or the library nearby.
During these sessions, focus on a chapter at a time. Don’t worry if you can’t finish the chapter in a sitting. You can continue it the next day. Say you are able to put down around 2000 words in a session. All you need to do is calculate how many sessions it will take if your book is somewhere around 50,000 to 60,000 words. Schedule your sessions accordingly. Try not to cheat!
Finding a professional editor
There are a variety of editors who can offer you their services. The type you select depends entirely on how you feel about your draft. Once your editor has given you feedback, it’s back to the keyboard for another rewrite. For those who are doing this for the first time, be prepared to have your ego battered! However, remember that the editor is making sure you come out with a good book.
Typing the last word in your book can be exhilarating. The sense of satisfaction you get after the completion of the project is a feeling like no other. Go for it!