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Throughout the evolution of mankind, the art of storytelling has been used as a tool to get a message across. Even today, it is not only used to entertain readers with fascinating stories, but it is also used to promote business.

The nature of the story compels readers to view the information from their perspective. Let’s look at how you can use your story to increase your sales.

Mastering the art

It is important to understand the art of storytelling. Your story has to be appealing enough to pique the interest of your readers. Once their curiosity is aroused, they will want to buy your product.

Explore the different elements

There are many elements of storytelling that you can use to strategize content. Your matter should grab eyeballs and be impressive. You can use visuals, metaphors, and forms of imagery to put your point across and engage your audience. Visuals work very well as they can offer a lot of information in a very short period. In this age of high-tech technology, this works well as people don’t have the time to go through reams of literature.

Your story should be something your audience can relate to

It all depends on where your business stands at the moment. There may be times when you feel that you and your customers are not on the same page. If you are making thousands of dollars every year, your client may feel disconnected from you. That is why you should think about your early years; the struggles you faced. Success never comes easily to anyone.

Once you relate how you had to struggle to get where you are; people will be able to relate to you. This is because most people go through life-fighting battles every day. Make sure you keep your narrative simple. Discussing long-drawn meetings with financers is going to bore your audience.

To reach out to your customers, it’s ok to use someone else’s story. Don’t forget to give them credit. If the story is strong enough, it will have a positive impact on your customers.

Let your customers tell their stories too

To promote your brand, your story is essential. However, everyone can’t have the same tale to tell. Your product likely has a very different impact on your clientele. By allowing them to share their stories with you, you can create content generated by users. Your brand story will take a new shape with input from your customers.

Some of the things that can be addressed in this engagement:

The audience can share how your product made life easier for them

Let the audience share their story of how your product solved the problems they had. They can share their stories on social media. Staying active on social media helps

To encourage people to share their stories, you can organize promotions or run contests

Designate a separate section on your website for the comments of the users.


When you write your story, it will not help if you are not authentic. The readers will be put off if you look like a phony. Try not to exaggerate or embellish the facts to make your product sound better. If your product doesn’t stand up to scrutiny, you will be caught in a lie. This could cause great harm to your business.


Creating trust and credibility is important for long term benefits. Don’t ruin what you have by giving out false information.

While what you write may be authentic information, this is not enough. You need to let your personality glow. If you have a good sense of humor, be sure to put it down in your story. This applies to emotions too. If you have an emotional story to share; write it down. Give an accurate portrayal of your product and what you stand for in your book.

In conclusion

In your story, you can talk about your qualifications on the subject you are promoting; if you happen to have any. Share details about where you studied, the birth of your ideas and how your business started.

Sometimes, in our quest for ways to market our product, we forget about ourselves. Once you share your early years with your readers, they will feel an emotional connect with you. Write a story that is simple so that your readers can follow it easily. If your story is good, it will elicit feelings in your readers. These feelings are the tool that you can harness to guide your audience.

Physical books have a charm of their own. Nothing beats curling up in your favorite chair, turning the pages of a novel. But times are changing. The e-reader has been thrust upon the world. Many ardent physical book fans shunned it at first. Some still prefer taking in the scent of the freshly printed book.

Is the traditional publishing system losing its charm?

Unless you are already a published author, getting an editor to read your book is almost an impossible task. More often than not, your story will find its way into the dustbin, figuratively speaking. In all probability, you will never hear from them again. If you are lucky enough, you may get a terse reply telling you your book is not quite what they are looking for. Let’s look at the other reasons why traditional publishing is losing its charm.

A very slow process

Once you have written your book, it may take you a couple of years to find the perfect agent. If you are lucky enough to find one; to get the publishing deal on track will take time. To get the show on the road will take six months more. That makes it a total of two and a half years before you can launch your book.

No control over creativity

When you have signed on the dotted line, you give up the right to your creative input. The title might change. The cover design might not appeal to you. You may find you are not entirely satisfied with the way the book is being marketed.

Royalty rate

Finding a publisher who is ready to publish your book is not easy. And once you do, you will be compelled to agree to the abysmal royalty rates.

No concerted effort to market your book

More and more, authors are compelled to do their marketing. Your agent will approach you to seek an email list of potential readers. If you don’t ask the traditional publisher about their marketing strategy before you sign on the dotted line, you could well end up marketing the book yourself.

The book essentially is the publisher’s property once you sign on the dotted line

You hand over the copyright of the book to the publisher after the contract is signed. He is free to make changes, rename it or give the storyline a few tweaks. This is not a small deal.

The Indie publishing success story

It is a recognized fact that some Indie authors have succeeded in signing major contracts with some of the finest publishing houses. One example is Amanda Hocking. In her spare time, Hocking wrote 17 teen supernatural novels. She self-published them and became the first Indie writer to sign a $2 million contract with St. Martin’s Press. Another example is that of John Locke. His Indie books sold over 2 million copies. He went on to sign a deal with Simon & Schuster to see to the distribution of some of his books.

An emerging Indie writer is Hugh Howey. A science fiction author, his brilliant novella ‘Wool,’ sold over 200,000 copies in the United States. He also sold the overseas rights to over fifteen countries. Ridley Scott approached Howey for movie rights. Howey’s latest work, ‘Zombie’ was launched recently.

On the subject of Indie authors going the traditional publishing way, Howey shared his views. He believed that traditional publishing successes brought to mind books like The Hunger Games or the Harry Potter Series. He feels it isn’t fair to compare these works with the self-publishing channels; because these books are lottery winners. To make a fair comparison, you need to examine everything that is submitted for publication. This includes the stuff that never made it to the editor’s desk.

There are a lot of advantages to being an Indie author. Let’s have a close look at some of them.

Full control over design and content

Authors, who have gone the traditional way, know exactly how traumatic it can be to have the title or the cover of your book changed. Even more painful is the imposition of the publisher’s editorial choices. Self-publishing is more fulfilling and allows you the freedom to select the look and the title of your book.  

More money in your pocket

Traditional publishers require anywhere from 75% to 95% of the profits from the sales of your book. When you are self published, you can receive much higher return on your work.

Issues with being self published

There is less recognition associated with Indie Publishing. We still tend to look to books who are ‘’officially’’ published.

Also, it is costly and difficult to promote your own book to get it to the level of a ‘’Best Seller’’.

A solution

Being a 5 time best selling author an having published over 40 books (12 the traditional way with a few in many different langages), Slavica understands the dileman and frustration most authors go through.

And, a lot of people do not necessarily want to write their own books. Writing is a skill, an art and one need expertise and skill to master it.

That is why Slavica created Empowering Publishing.


1- Traditional Publishers want you to be successful before considering publishing your work and you end up in an endless catch 22 goose chase where the author never gets the upper hand.

At Empowering Publishing, we intend to build the author’s notoriety. We judge the work brought to us, not the number of fans.

2- Traditional Publishers pay very small royalties (usually around 4% to 6%) for first time authors and up to 25% to celebrities.

At Empowering Publishing, we offer 75% royalties, up to 90%. You get paid for your work and keep most of the profits.

3- Traditional Publishers force exclusive contracts which limits the author’s ability to use other ways to sell and promote their work.

At Empowering Publishing, you are free to publish with other companies as well.

4- Traditional Publishers usually employ traditional methods of marketing and advertising and, if they feel it too risky to invest, they will not even place the book on a shelf and will not push an author’s name, leaving some authors trapped in an exclusive contract with no sales.

At Empowering Publishing, we market each book individually and collectively.

5- Traditional Publishers use traditional ways to promote such as book signing events and print media.

At Empowering Publishing, we utilize traditional as well as nontraditional ways of marketing such as social media and web funnel pages. We know some authors would not be available to travel in order to promote their work and so we don’t want to penalize businesspeople from doing what they do best just so they attend a book signing event.

Slavica Bogdanov’s extensive experience in print advertising, sales, PR and publishing has led her to develop a unique concept that allows you to create a potential extra stream of passive income while adding value to your reputation and your sales.

When you thrive, we thrive.

Recent times have seen new trends emerging where writing is concerned. Earlier, the book was written first. The screenplay, based on the book came much later. Today, things have changed. It is script first, the book later. This is followed by the rewrite or the purchase of the original script that gave birth to the process. That’s right. Tables have turned.

More and more production companies are scouring the world of self-publishing for suitable material. This has led to screenwriters reaching for old screenplays that are collecting dust at the bottom of their drawer. Why? Because they too want to get onto the bandwagon of the adaptation game.

Let us look at the tips and hurdles you may face when you set out to adapt your screenplay.

How you can adapt

You may think that the answer is simple. All the screenwriter has to do is write a book. But is it really that simple? Tons of books will tell you how to do it. How difficult can it be?  Think again! Any screenplay writer will tell a novelist that you need ‘screenplay sensibility’ if you are to pen down a professional screenplay. The same goes for screenplay writers writing a book. Cookie-cutter how-to books are not going to help.

You must know what lies ahead of you before you begin adaptation. This will prepare you for the pitfalls that lie ahead.

The basic mantra you can follow

  • Keep things clear and simple
  • As always, less is more
  • Once you get to the emotional peak, venture forth
  • Show, but be sure not to tell
  • Move quickly. Avoid wasting time on things beyond what is needed
  • Different worlds

Novelists and screenwriters perceive the world differently. So when you move from screenwriting to prose writing, the sensibility changes. It may even be difficult to assimilate. You can only accomplish this if you have other writers of prose critique your work. I can tell you, it’s not going to be easy. Novel-writing is a new skill that has to be learned. Make sure you search for the right guidance. Other screenwriters are not going to be of any help. Voracious readers are your best bet. Avoid film and TV aficionados.

The scope of narration

By narrative scope, we mean the intricacy of the story form. Where prose fiction is concerned, the novelist has quite a few areas he can select from. There is the novel, the novella, the novelette or the short story. As for screenwriters, they can choose feature films, series, or long dramas. Half-hour sitcoms too are very popular. Every screenplay format showcases its own needs and peculiarities; most screenplay writers are aware of this.

The same applies to novelists. However, screenwriters need to examine the forms of prose so that they can understand these quirks and demands before they being any form of adaptation. A screenwriter has to grasp which prose slot suits his screenplay best. It could be a novel, a novella or a short story.

Show and tell, or show and don’t tell?

Screenplays tend to put it all out there. As it is mainly a visual medium, there is only a bit of telling in the form of montages. Therefore the motto they go by is ‘show, don’t tell.’ Where books are concerned there is very little showing and more of telling. After all, it’s just words.

This difference can make it difficult for screenwriters who are used to rejecting long exposition and storytelling that is not visual. A whole new thinking process has to be employed in learning how to make use of longer exposition.

You can do this!

  •  Screenwriters are trained to narrate their stories cinematically. This makes the stories a very fast read. This ensures that the reader keeps turning the pages. Believe me; this skill comes in handy when you want to translate your work into an amazing novel.
  • The attention span of people today is minuscule; it might as well not be there. That is why many readers reach out for short fiction and novellas so that they can be done with it in just a sitting. With shifting trends, you as a writer should explore all avenues to stay ahead of the game.
  • Another advantage is that once you dig deeper into your tale, you may just discover new characters. There may be an allowance for a sub-plot or a whole new angle. This can be dragged back to your original script when you do the rewrite. This will make the story richer by far.

A final bit of advice. Not all screenplays make great novels. So before you start, make sure your screenplay has the potential of a great book. Your story should make the reader want to get engrossed in the workings of the minds of the characters; much longer than a two-hour movie.

There was a time when books were the only conduit by which authors could reach out to their audience. However, with the invention of the web; that USP was lost. As you are aware, the past few decades have seen an evolution of communication modes that are author-friendly. There are webpages, ebook, e-learning, micro-video, animation, infographics, podcasts, pin and tweet.

The new generation communicates via a complicated matrix of response and references; unlike the traditional book which was totally self-contained. These forms of communication can be perceived as a competition for your book. Or it can be perceived as an integral part of an ecosystem that is not only rich but dynamic.

There’s a book in you!

Whether you are a business owner, a brand builder or a career climber, once you write a book, you will be far ahead of your competitors. It really makes no difference what profession you are in. You could be a doctor, a therapist or a life coach, once you write a book; you will stand out from the crowd of competitors wanting to make a fast buck.

However, it is advisable to chalk out a plan for your book. If you think that money will come pouring in as soon as the book gets printed, think again. You have to ask yourself how you are going to use your book to promote your business. This should be done well before you publish it. Here’s what your book will do for you:

  • It’s a given that it will attract more customers. Your prospects will definitely improve
  • The book will let the world know that you are knowledgeable about the business you are in
  • It will be a declaration of sorts that you have considerable expertise in your subject
  • The doors will open for you. There will be more consultations and you may even get a paid speaking gig
  • You will be in the right place to decide on your next career agenda
  • You will be able to grow your business very quickly
  • You will become a well-known brand

Share your views liberally

Many people who are planning to write a book worry that they will be revealing many of their secrets. After all, you may wonder; why would anyone want a consultation once they have read the book? Not true. All you need to do is whet their appetite. Once they get a taste of what you have, they will come to you for more. This can be achieved by subtle suggestions that promise much more.

You gain credibility

The main advantage of authoring a book; especially where small businesses are concerned is that it gives you a considerable amount of credibility as an expert in your field. You will be perceived as a person who is committed as not everyone can go about writing a book. People will understand that you know a lot about your subject.  It will definitely give you an air of authenticity and professionalism.

So much more than business promotion

Writing a book is not only about promoting your business. Your existing clients will be better able to understand what you are offering them and how they can take your help. Once you are on the same track as your clients, it is a simple matter to give them what they are looking for.

In marketing, a lot of time is spent on developing a relationship with a client. Once you have a book on offer, a lot of time is saved and you will be able to start delivering your services.

The aftermath

The buck doesn’t stop at the publication of your book. It is not even a beginning. When you are in the process of chalking out a plan and writing your book, you can engage your potential clients with your book. You can invite contributions for your book, ask pertinent questions and let them suggest titles. You can even share extracts from what you have written. Your blog will come in handy as you can now share your experiences as a writer with your audience. Make sure you give credit to people who have made a valuable contribution by mentioning them in acknowledgments. This may even increase the sale of your book!

Let’s face it. There is never going to be a better time to write a book. Once you have your strategy in place, you can focus on writing your book. Apart from the obvious advantages, there is much more to be gained. You will have the satisfaction of knowing that you have given birth to something that is totally your own creation; unique in every sense of the word. It may even be the pinnacle of your success.

While it’s true that many people dream of writing a book one day, few actually succeed. And more importantly, those people who do write one, find that they have just sold a dozen or so copies. So, how do you write an amazing bestseller, you may well ask.

The word bestseller has fascinated publishers and writers for over a century now. The pertinent question is, is the bestseller just an accident or is it a carefully handled marketing strategy? Maybe neither of them.

What actually is a bestseller?

There was a time when the word simply meant a book that has had a better run than others. You can safely say that Mark Twain, Jane Austen and Charles Dickens fall under this category. In the initial years, bestsellers were generally works of fiction. But slowly non-fiction, with an ever-growing genre of self-help books was also included.

Currently, the term means a work that has made it to the list of major bestsellers in publications like The Washington Post, The Wall Street Journal or The New York Times.

Let us look at some tips on how to go about writing a bestseller

  1. Carry a notebook with you

Once you have a notebook with you, you will get into the habit of writing down things that come to mind suddenly. It may not seem important at the time, but just pen it down. Look at life through the eyes of a writer. Don’t stress over how that bit of information is going to help later. Just note it down. Somewhere down the line, it can come in use.

  • Ask yourself; would I want to read this?

The first thought that comes to mind when you are considering writing a book is, will the book please the reader or the critic? It really isn’t easy to second guess what people will like. So what you need to do is think about what you would like to read. Try this little exercise. Go to your local bookstore. Browse through their collection and try to figure out which book you would like to reach out for. This means that the book will affect other people in much the same way. So, when you start, think about what will make you happy.

  • Here are things that you could ask yourself
  • Is my topic going to find popularity? What about other books on the same topic? Are they flying off the shelves?
  • Do I tell people what they need or do I give them what they want?
  • Have I been able to identify my audience? Can I reach them?
  • Will my audience be interested in my topic?
  • Am I using a language that my readers will relate to?

Let’s face it. For your readers to appreciate your work, they must be able to connect with you through your writing.

Whether you have already written your book or you are in the process of writing, you need to tell people about your book and your writing. Obviously, you can’t stop random people on the road and inform them about your book. However, what you can do is reach out to them through your blogs, podcasts, emails, YouTube, Facebook and Linkedin.

  • Here’s how you go about it

A week before the book hits the market, build a buzz by using Facebook, emails, blogs or podcasts. This will ensure people will check out your website when you make it to the list.

Just before the launch, make use of your repurposed writing to generate excitement. Make sure to tell them to tell all their friends. Connect with them again and again.

  • Chalk out a plan that is realistic

You have written your book. Is hoping or wishing for sales really enough? No, not really. You need to have a realistic plan in place aiming at 10k pre-orders. Without these pre-orders, I’m afraid, the chances of you making it to the list of best sellers in The New York Times is a pipe dream. Here, it is important to note that The New York Times has a certain number of valid sales channels only.

This in effect means that the book you have written must be bought or ordered only from places that get back to the publication with a report of their sales. If you think you can get away with ordering 10k copies directly from your publisher, you are wrong. Bulk sales too are not counted. The books have to be purchased individually.

You may try your best to crack the code of writing a bestseller. But you must remember that making it to the bestseller list is often surprising, not only to the publisher but to the writer as well. That said, successful books do share certain traits. Zero in on these and you will have your answer.

Want to write a business book? Bet you don’t know where to start! It will make you feel better to know that you are not the only one! You don’t need to let the blank page intimidate you. This post will help you get started.

For those of you who are writing a blog or a podcast; or speaking at conferences, there are chances that you already know who your readers are. Where writers of non-fiction are concerned, you will find that most of your audience comes after the book is written. However, it helps a lot to get a grasp of who your reader is before you start writing your book.

Prepare work in advance for ease

In all probability, you have amassed a lot of material for the book you have in mind. If you happen to be a speaker, you are sure to have handouts or a PowerPoint deck. Your drawers may be full of research and notes that you have collected over the years. Or you may have a lot of ideas that are yet to be put on paper.

What you need to do now is prepare your first draft. While writing the first draft may sound simple, trust me; it’s not. So you need to hang in there and not let it defeat you.

Once you have a basic draft, you can think about the various areas that need exploring. There are chances that at this point, you will want to let your hair down and put it all on paper; so to speak. However, you also need to pay attention to research and expand the pool of facts on your chosen topic.

To get more ideas, you can always read other books on the same subject. You will find that hunting for facts on the concerned topic can be a lot of fun.

Prepare an outline for your book

It is essential to work with an outline. Without that, you will just have a random matter that ultimately makes no sense. Once you have an outline, you will know exactly what information you want to write in each chapter. Trust me, writing your information in the wrong order is frustrating and you may just end up throwing in the towel.

Your expertise has to shine through

Whatever your ‘thing’ is, make sure you have the optimal information on the subject. The book will give you a chance to share whatever you can about your product and how it can help the reader. In-depth information will ensure reader satisfaction. Your product will sell better too.

Your writing voice

Long words and flowery redundant language are not going to work. You need a book that is packed with information about your product or your business. Try to speak directly to the reader through your book. Pretend you are talking to a client. How would you do that? Just pen that down.

Deciding what title you are going to use

While many writers prefer to have the title ready before they begin, you can decide later if you so wish. When you are writing a work of non-fiction, you have a decided advantage over fiction. This is because, in a non-fiction book, you can make use of keywords that are precise enough to be discovered quickly on search engines.  Also, the title will tell the reader exactly what to expect in the book.

Time your writing sessions

It is so easy to procrastinate. However, when you allocate a specific time for writing every day, you will defiantly get something on the paper. Make sure you don’t start blogging or checking your messages while you are working. If there is too much disturbance in the house, you can go to the coffee shop or the library nearby.

During these sessions, focus on a chapter at a time. Don’t worry if you can’t finish the chapter in a sitting. You can continue it the next day. Say you are able to put down around 2000 words in a session. All you need to do is calculate how many sessions it will take if your book is somewhere around 50,000 to 60,000 words. Schedule your sessions accordingly. Try not to cheat!

Finding a professional editor

There are a variety of editors who can offer you their services. The type you select depends entirely on how you feel about your draft. Once your editor has given you feedback, it’s back to the keyboard for another rewrite. For those who are doing this for the first time, be prepared to have your ego battered! However, remember that the editor is making sure you come out with a good book.

Typing the last word in your book can be exhilarating. The sense of satisfaction you get after the completion of the project is a feeling like no other. Go for it!

It’s a great feeling to have a business you are proud of. However, to make your business profitable, you need to attract as much attention as you can. To do this you will probably explore all the avenues. But there may come a time when you ask yourself; what more can I do? The answer is quite simple. Write a book about your business.

Let’s look at the options on how to attract clientele. Media coverage is always there. But, how do you catch the attention of the media? It’s not very simple, is it? Another option is speaking about your business and your product at conferences. However, for that to happen, the listeners need to know about you for them to take the time to come and listen to you.  Trust me, your best bet is writing your book. So how does writing a book about your business help attract clients? Writing a book is in fact, the most under-utilized method of attracting attention.

Will your book get you attention?

Once you have written a book, you are considered an authority on the subject and gain credibility. It helps you to establish yourself as an industry leader and an expert on the subject. Authoring a book places you a notch above your competitors. Customers have greater confidence in buying goods or services from someone who is an expert on the subject.

It is easy to find you when you have penned a book

As we all know, Google and YouTube are at the top when it comes to search engine ranks. It may interest you to know that Amazon takes third place. However, Amazon is the no. 1 search engine where looking for services and products is concerned. As many as 44 percent of all searches for products begin here.

There is little doubt that an advertisement grabs attention when you are browsing. But seriously, do you hunt for ads when you want to find out more about a product? You would rather reach out to the experts if you want information. So where do you find information written by an expert? In a book, of course.

If you have written a good book, people will automatically reach out to you. This is because the book will introduce you to people and tell them how you can help them. With this excellent marketing tool, you not only build your brand but also attract customers.

You increase your sales when you write a book

A very lucrative method by which you can monetize your book is by utilizing it to endorse a physical product. If you just type in ‘how to lose weight’ on Amazon, thousands of books on the subject will appear. Most of these books are mainly guides for buyers promoting supplements and other food products.

You may have heard about the paleo diet. Mark Sisson published almost a dozen books, giving his opinion on the paleo diet. The books are really great. Mark not only sells these books on Amazon but also uses his website to give them away. Obviously Mark makes a bundle selling food and supplements.

Let us pause and give the matter a thought. Would a supplement ad pique your interest? I guess not. But what happens if you were to read a book that told you what supplements you should take and why? You are sure to trust what the author has to say in the book. So you will buy the supplements he endorses. The book gives credibility and encourages people to buy your brand.

Other benefits that entrepreneurs reap when they write a book

  • Skills in writing- once you polish your skills by writing a book, the avenues for other written projects open up for you. This can be in the shape of emails, blogs, podcasts, speeches and reports.
  • Content marketing- when you have written a book, you will be able to produce better content to market your product. You can share the content that is generating by writing your book in podcasts and blogs.

The prospect of writing a book may be daunting. But don’t stress over it. Take it a step at a time. You are sure to come up with a winner.

While writing a book is no easy task, you will find that searching for a good title is much more of a struggle. You are not alone in this; trust me. There are many authors who lose a lot of sleep mulling over different titles. A title can make or break the sales of your book. And you can be assured that a good title will improve your visibility on Amazon. Many factors come into play during the selection process. Let’s look at a few of them.

When your title is intriguing

When you create a title that is intriguing, the reader is going to reach out for your book as his or her curiosity is aroused. The reader is sure to click the ‘buy’ button. However, care needs to be taken. In your effort to make the title intriguing, you may stray from the topic, causing dissatisfaction and confusion.

A title that speaks of benefits

In the non-fiction genre, if a reader is searching for a book that will help him or her solve a problem, the thing that will entice them is a title that showcases its benefits.  For a person suffering from debilitating headaches, a title that focuses on a mind that is pain-free may work. You can always add a subtitle that reduces the ambiguity, by adding how to get rid of headaches.

Trigger words that are emotional work well

Some basic words hold a lot of weight. These can be referred to as trigger words or power words. Think for a moment how it would sound if you told someone that a particular book is good. Now imagine the impact of your statement if you exchange the word good with ‘awesome’ or ‘mind-blowing.’

Let us look at a few examples. Words like gigantic or monumental have more impact than a simple word like big. Exciting is ok. But how about jaw-dropping instead? I am sure you get the picture now.

The impact on the book cover

Where the book cover design is concerned, the title is going to play a decisive role. If it is too long, the cover designer is not going to be too happy as it will hinder the designing process. So, while working on the title, think about how it is going to impact the book cover design. Here are the points you need to consider while working on your title.

  • Is it too long or is it just right?
  • Is there a sense of balance to the words?
  • Does the title match with the image that you want to use on the book cover?

Do you need a subtitle?

Subtitles are essential when you are writing non-fiction. Where the sales and discoverability are concerned, there are a lot of marketing angles you can use in your title. The perfect title needs to have a mix of factors such as originality and marketability. The point of the book should be conveyed effortlessly. This should be done without alienating the genre.

Formatted templates and set phrases

It’s an accepted fact that most of the material out there has been churned out for blog post titles. However, that is not necessarily a bad thing. This is because most people in business are searching for ways in which to make you click on their post. This is exactly what you as a self-publisher want. So, don’t you think it makes sense to use phrases and sentences that are proven? After all, that’s what you want!

Making final checks before zeroing on the perfect title

  • Let’s say you have a few working titles that look like a good bet. To avoid pitfalls, you need to verify certain things. You will find plenty of movies and books with the same title. All countries don’t have copyright laws as far as titles are concerned. So, you have to ask yourself; do I really want to go into battle with a book that is already popular? While this can be considered as a great strategy by some; don’t be surprised if you get a bad review.
  • Depending on where you are marketing your book, it’s important to take note of the subtle differences in the language you use. Certain words that are used in the UK don’t exactly have the same meaning in America or Australia. A popular book had to exchange the word philosopher for sorcerer for it to make sense in the American market.

At first, it may sound daunting. But if done right, the perfect title will succeed in changing browsers into your buyers. To make sure you have got it right, ask yourself if a stranger would be able to guess what your book is about from the cover. If the answer is yes, you have got it right.