Physical books have a charm of their own. Nothing beats curling up in your favorite chair, turning the pages of a novel. But times are changing. The e-reader has been thrust upon the world. Many ardent physical book fans shunned it at first. Some still prefer taking in the scent of the freshly printed book.
Is the traditional publishing system losing its charm?
Unless you are already a published author, getting an editor to read your book is almost an impossible task. More often than not, your story will find its way into the dustbin, figuratively speaking. In all probability, you will never hear from them again. If you are lucky enough, you may get a terse reply telling you your book is not quite what they are looking for. Let’s look at the other reasons why traditional publishing is losing its charm.
A very slow process
Once you have written your book, it may take you a couple of years to find the perfect agent. If you are lucky enough to find one; to get the publishing deal on track will take time. To get the show on the road will take six months more. That makes it a total of two and a half years before you can launch your book.
No control over creativity
When you have signed on the dotted line, you give up the right to your creative input. The title might change. The cover design might not appeal to you. You may find you are not entirely satisfied with the way the book is being marketed.
Finding a publisher who is ready to publish your book is not easy. And once you do, you will be compelled to agree to the abysmal royalty rates.
No concerted effort to market your book
More and more, authors are compelled to do their marketing. Your agent will approach you to seek an email list of potential readers. If you don’t ask the traditional publisher about their marketing strategy before you sign on the dotted line, you could well end up marketing the book yourself.
The book essentially is the publisher’s property once you sign on the dotted line
You hand over the copyright of the book to the publisher after the contract is signed. He is free to make changes, rename it or give the storyline a few tweaks. This is not a small deal.
The Indie publishing success story
It is a recognized fact that some Indie authors have succeeded in signing major contracts with some of the finest publishing houses. One example is Amanda Hocking. In her spare time, Hocking wrote 17 teen supernatural novels. She self-published them and became the first Indie writer to sign a $2 million contract with St. Martin’s Press. Another example is that of John Locke. His Indie books sold over 2 million copies. He went on to sign a deal with Simon & Schuster to see to the distribution of some of his books.
An emerging Indie writer is Hugh Howey. A science fiction author, his brilliant novella ‘Wool,’ sold over 200,000 copies in the United States. He also sold the overseas rights to over fifteen countries. Ridley Scott approached Howey for movie rights. Howey’s latest work, ‘Zombie’ was launched recently.
On the subject of Indie authors going the traditional publishing way, Howey shared his views. He believed that traditional publishing successes brought to mind books like The Hunger Games or the Harry Potter Series. He feels it isn’t fair to compare these works with the self-publishing channels; because these books are lottery winners. To make a fair comparison, you need to examine everything that is submitted for publication. This includes the stuff that never made it to the editor’s desk.
There are a lot of advantages to being an Indie author. Let’s have a close look at some of them.
Full control over design and content
Authors, who have gone the traditional way, know exactly how traumatic it can be to have the title or the cover of your book changed. Even more painful is the imposition of the publisher’s editorial choices. Self-publishing is more fulfilling and allows you the freedom to select the look and the title of your book.
More money in your pocket
Traditional publishers require anywhere from 75% to 95% of the profits from the sales of your book. When you are self published, you can receive much higher return on your work.
Issues with being self published
There is less recognition associated with Indie Publishing. We still tend to look to books who are ‘’officially’’ published.
Also, it is costly and difficult to promote your own book to get it to the level of a ‘’Best Seller’’.
Being a 5 time best selling author an having published over 40 books (12 the traditional way with a few in many different langages), Slavica understands the dileman and frustration most authors go through.
And, a lot of people do not necessarily want to write their own books. Writing is a skill, an art and one need expertise and skill to master it.
That is why Slavica created Empowering Publishing.
HOW WE DO IT DIFFERENTLY
1- Traditional Publishers want you to be successful before considering publishing your work and you end up in an endless catch 22 goose chase where the author never gets the upper hand.
At Empowering Publishing, we intend to build the author’s notoriety. We judge the work brought to us, not the number of fans.
2- Traditional Publishers pay very small royalties (usually around 4% to 6%) for first time authors and up to 25% to celebrities.
At Empowering Publishing, we offer 75% royalties, up to 90%. You get paid for your work and keep most of the profits.
3- Traditional Publishers force exclusive contracts which limits the author’s ability to use other ways to sell and promote their work.
At Empowering Publishing, you are free to publish with other companies as well.
4- Traditional Publishers usually employ traditional methods of marketing and advertising and, if they feel it too risky to invest, they will not even place the book on a shelf and will not push an author’s name, leaving some authors trapped in an exclusive contract with no sales.
At Empowering Publishing, we market each book individually and collectively.
5- Traditional Publishers use traditional ways to promote such as book signing events and print media.
At Empowering Publishing, we utilize traditional as well as nontraditional ways of marketing such as social media and web funnel pages. We know some authors would not be available to travel in order to promote their work and so we don’t want to penalize businesspeople from doing what they do best just so they attend a book signing event.
Slavica Bogdanov’s extensive experience in print advertising, sales, PR and publishing has led her to develop a unique concept that allows you to create a potential extra stream of passive income while adding value to your reputation and your sales.
When you thrive, we thrive.